The One Element That Makes or Breaks Personal Brands, Offers, and Businesses. Own Complete CONTROL Over The One Element That Helps You STAND OUT or FADE AWAY for Good.
And before you get to understand (and master) this one element…
The one element that will help you attract more and better buyers for your business...
Let me ask you…
Do you often feel like you’re chasing shadows instead of being pursued?
Do you long for the day when you won’t have to compete on price and be recognized by your value?
Do you want people to immediately see you for who you are and your value and not have to “convince” them of anything?
I have the answer to revolutionize how you do business, starting with two choices: Stand Out or Fade Away.
This book is a GAME-CHANGER for…
Creators and experts yearning to rise above the noise in their field without spending endless nights trying to “build their brand”...
Coaches and course creators aiming to extend their reach and smoothly add hundreds of enthusiastic students to their classes...
Consultants, freelancers, and service providers determined to swap low-tier assignments for high-paying clients that inspire them to deliver their best...
Speakers desiring to step off the relentless speaking circuit while STILL expanding their audience and conveying their message to thousands…
Marketers fed up with giving their best stuff away for free (just to attract leads that vanish when it’s time to buy...)
Offer owners who want to find new opportunities in their existing assets just by presenting them slightly differently…
Anyone pursuing a less complicated, calmer, and more profitable way to establish a 7-figure business by offering more value to their audience. All from speaking directly to where it impacts their audience the most…
If all this sounds good, then today, you have the unique opportunity to grab:
Stand Out or Fade Away: No More Chasing Clients, Competing on Price, or Feeling Undervalued.
You see, it’s not that your ideas aren't innovative or you're not talented or intelligent… it’s not even that you’re not worth it or good enough…
Many creators struggle, burn out, and fade away.
Not because of a lack of capability…
But simply because they don’t truly understand and know how to take advantage of one key component that allows them…
To attract ideal clients,
Justify their price tags,
Feel truly appreciated for the work they do.
And that missing piece is positioning.
Do it right, and you'll Stand Out.
Do it wrong, and you'll Fade Away.
That's right. Positioning is the power to dictate your own narrative in the marketplace, to shine brighter than your competitors, and to create an enduring, magnetic appeal that attracts the right people.
This is what I’m offering you today.
The almost 20 years of trial and error that I've endured to master this vital marketing concept can become yours in a matter of seconds.
And my goal with this book is to greatly accelerate your journey to success, enabling you to build the life and business you've always dreamed of.
As you’ll soon see, the problem might not be who you are, what you do, or even how you do it. Those can be great already.
The problem might be that people don’t see that immediately…
And they never get to see you under the light you deserve. The light that shows your true self. And how much you could help them achieve their dreams.
If you've ever felt:
Underappreciated by your clients...
Lost in the crowd of competitors even when you know you’re superior...
Anxious about raising your price for fear of how to justify it to the market...
Exhausted from the constant hustle to find new customers…
Heck! Even undervaluing and doubting yourself because of this…
If you answered “yes” to any of these scenarios…
Probably even to more than one…
Then you're in the right place.
This book is designed to give you a new and fresh perspective on these issues, and it all starts with positioning – the one element that distinguishes wildly successful creators and businesses from those who are just treading water.
Positioning is the beacon that attracts more people into your orbit and uncovers new ways to deliver more value to those already in your world.
Don't let the simplicity fool you. The power of positioning to transform your business and your life is REAL and within your reach.
As you’ll see, this book isn’t about abstract concepts or theories that don’t translate to real-world results.
No. These tried-and-tested principles work. And I see them in action every day.
In fact, what you’ll read is so effective that the principles have been sought after by some of the biggest names in the industry. They’ve trusted me to guide them and seen astonishing results.
But you don’t need to take my word for it.
Let's dive into some of the success stories that happened exactly because of the content you’re about to get access to.
One thought leader I worked with had a “productivity” program. Despite its transformative potential, the program struggled with sales at its $30k price tag.
Through a simple adjustment in positioning, we not only sold out his program but did so at a higher price point - $36.5k (21.66% price increase).
That's right. The power of positioning not only helped sell it like hotcakes but at a higher price than before.
We’re talking about over $1.2 million in sales in two months.
One simple positioning tweak for this partner, and he went from little to no sales in his $30k Mastermind to sold out in two months and $1.2MM collected.
And this wasn't a one-time miracle.
Another partner had a quality offer at $20k. We took the same offer, reframed its positioning, and reintroduced it to the market at $45k.
The result? The price hike caused no dip in conversions.
A classic example of the power of positioning at play.
This is what my partner told me about the price rise…
Understand that once you nail your positioning, you’ll also see yourself from a different lens. And it’s hard not to boost your self-confidence and how your marker feels and sees it. You become more attractive.
The same principles apply across industries. Take my partner Paul who’s a sought-after coach to Fortune 500 CEOs. Just by finessing his positioning, he was able to command 4x the price for his sessions.
Yes, he went from $5k to $20k, and his clients still saw the immense value he brought to the table. You could even argue that they preferred Paul at his new price point because that made them see and feel Paul as someone more exclusive and “closer” to them.
Everything adds up once you understand the principles in this book. And you’ll see opportunities where others see problems and weaknesses. Exactly where you probably are right now.
Another coaching partner went from charging $3.5k per package to $4.5k. The impact? He earned an additional $40k in a month compared to his previous best.
You may think that's a small increment, but imagine what it could mean for your bottom line over a year.
And then there's Arthur, a coach in the real estate education industry. I reworked his positioning, doubled his program price, and netted him over €100k in sales in just two weeks! That amount was a quarter of his annual budget.
Over €100k worth of sales in two weeks just from a little positioning tweak to an existing offer. His best year ever was €350k. We made a quarter of that in two weeks.
These are not anomalies or outliers.
These are real, tangible results brought about by the power of positioning…
A power you can harness with the knowledge in Stand Out or Fade Away: No More Chasing Clients, Competing on Price, or Feeling Undervalued.
Remember, these partners and clients didn’t have to develop new skills or create new products. They used what they already had and simply applied the principles of positioning you’ll find in this book.
You've just seen what this profound understanding of positioning can do for others, some bigger names than others.
But the principles remain — no matter the size or the industry.
And so…
Let's turn the spotlight on you.
It's time to explore what's inside this simple and game-changing book. And how it can revolutionize your approach to positioning, help you attract clients, increase your value, and ultimately, transform your business.
This is what you’ll find and learn in the book…
Uncover the critical difference between being "the best" and being "the best for your client" – this subtle shift in mindset can dramatically change how you approach your business.
Reveal why focusing on the problem you solve, rather than the skills you possess, can catapult you to a whole new level of success.
Explore the true meaning of 'Positioning' – it's not about how good you are, but how good you are for your client.
Discover how to stand out in a crowded market – even if you're a newcomer, you can establish your unique space.
Dive into real-life examples that show how a change in positioning can multiply your value in the eyes of your clients.
Learn how to strategically align your purpose with your positioning – when these elements come together, you create an irresistible attraction for your ideal clients.
Get ready to revolutionize your business strategy with the understanding that the ultimate positioning leverage comes from a deep understanding of your audience's problem.
Learn how to show up as an expert and a trusted ally who can guide your clients out of their problems.
Understand why positioning is not just about you but about how you can serve a specific audience with a specific problem.
See how a stronger positioning strategy can lead to commanding higher prices without fear of losing clients.
Learn why chasing clients is a strategy of the past and how you can have clients seek you out.
Discover how to leverage your unique experiences and journey to create an authentic and powerful positioning message.
Learn how to avoid the pitfall of commoditizing your skills and services and create a unique market space that only you can occupy.
Understand how to tap into the emotional aspect of positioning and create a bond with your clients that goes beyond the transactional.
Get a roadmap on how to implement all these strategies and more, providing a comprehensive toolkit to transform your positioning strategy.
Finally, once you understand the power of positioning and how it connects with your purpose and who you are… you’ll have much better control over your efforts and outcome. You’ll find more opportunities to celebrate you, and people will see and feel it.
It's time to stop being invisible. It’s time to stop feeling undervalued.
This book is not just a guide—it's a transformation waiting to happen. A transformation that begins with understanding your unique positioning and how it will attract your ideal clients, increase your value, and put you on the path to the success you've always dreamed of.
Testimonials
Ready to Master Positioning Once and For All and Be In Control Of How People See and Feel Attracted By You and Your Business?
You already saw the impact mastering this “little” concept can have on your business or clients. It’s not just about the extra sales. It’s also about higher-value sales and naturally attracting the right people.
The price of the Stand Out or Fade Away book is a one-time payment of just $11.
Your digital copy of the “Stand Out or Fade Away” book will be delivered to your inbox right away, so you can start discovering and applying the positioning principles I use to help people and businesses become more attractive.
Inside “Stand Out or Fade Away”, you’ll access over 10+ years of experience, lessons, and insights from testing, tweaking, and scaling brands and offers through positioning.
Your purchase today also includes 4 bonuses.
I know this seems like an information overload. Still, I’ve done my best to organize the Stand Out or Fade Away principles to immediately help you gain new insights you can rapidly deploy…
...while having a blueprint you can follow to become more attractive or even help your clients become more attractive. And turn that attraction into consistent and better-valued profits.
To make sure you have everything needed to understand and implement the principles in the Stand Out or Fade Away book on your own…
I’m also including the 3 bonuses listed below at NO COST with your order today.
These bonuses are designed to complement what you’ll learn inside the Stand Out or Fade Away book.
BONUS #1Positioning Cheat Sheet
The One-Page Positioning Framework.
Run your offers, bios, and content through this simple positioning framework, and you’ll ALWAYS have a clearer idea about your positioning impact.
You’ll see if you’re positioning yourself or promoting yourself.
You’ll understand if your audience will see themselves in your positioning or if they’ll only see you.
You’ll also see if you’re hitting the bullseye (your audience’s pressing points) or going on a tangent that won’t allow you to stand out.
This Positioning Cheat Sheet will be your new positioning lighthouse, and you’ll never see things the same way. Either your positioning efforts or everyone else’s.
BONUS #2Positioning Case Studies
How do you use positioning to stand out in your bios and content?
In this video, you’ll see examples of well-crafted bios and content that help the creator stand out…
And others where they fail to nail their positioning, leading them to fade away.
And more than just the examples…
I’ll show you tweak opportunities for some of them, where you’ll see how positioning can drive more impact than you may imagine.
This video alone will get you the positioning edge once you see where others are standing out or fading away.
BONUS #3Surface Level Vs. Deep Level Problems Masterclass
This is where most entrepreneurs, creators, coaches, and consultants only scratch the surface of their potential.
When you target surface-level problems, you target surface-level needs.
The “nice to have” things but not exactly “must have” things that get people into buyer mode.
This masterclass will show you how to think about the difference between Surface-Level and Deep-Level Problems. (This is where the gold is.)
This is the difference between having positioning that puts you as the needed solution or just something interesting.
And you want to be a solution, right? The one people won’t question the need to buy.
This Masterclass is included at No Cost for you if you buy the book today and you can’t find this masterclass anywhere else.
The Stand Out or Fade Away book is available for a one-time payment of just $11. When you order today, you’ll get an immediate digital download plus all 3 bonuses listed above at no additional cost.
Order your digital copy right now and know how to predictably control what makes you stand out or fade away. These are the principles I use to double offer values, increase sales only using existing assets, and make any business attractive.
Are You Ready to See How I Use Positioning To Help My Clients And Partners Become The Point Of Attraction In Their Markets And Collect The Profits They Want?
If you understand how much positioning impacts how people see and feel about you…
And how much that immediately compounds to build a story about how much you’re worth in their eyes…
And more importantly…
…how much you CAN CONTROL your positioning and what people see and feel about you…
Once you understand this…
You’ll understand how much you’re in control and how important this concept is for you and your business.
Positioning is all about the initial impact. This is what people see first about you and your business.
And you want that first impact to immediately build the story that makes you stand out and show you as a natural and valuable solution for your best audience.
My latest book, Stand Out or Fade Away, will show you exactly how to simplify positioning to its core and what gets you the predictable results you want.
These are the same principles I use to help my clients and partners collect millions in sales from their existing assets. Or how I help others show up as the natural solution to a specific problem.
Everything lies in the power of positioning. And this is exactly what you’ll learn and master with the Stand Out of Fade Away book and bonuses.
Get The Stand Out or Fade Away Book + All 3 Bonuses For Just $11
Get Everything Above Today for Just $11
Don’t Take My Word for It! Here’s What People Are Saying About The Stand Out or Fade Away book.
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100% Money-Back Guarantee
Here’s My Promise...
Here’s a simple promise:
The Stand Out or Fade Away book will show you everything that I’ve told you about on this page and more.
If you’re not satisfied with the book for ANY reason…
... just email me at pedro[at]ppmartins.com, and I’ll refund your book purchase.
This is a one-year money-back guarantee!
